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Our Articles
These are articles written by yours truly, Lily, and by my lovely contributors. Here at niche, we care about the weird, the wonderful, but most importantly, the fabulous.

As far as soft toys go, Jellycats have reached new realms of success and luxury. In this article, I examine what makes the trendy and well-known brand so desirable and profitable.
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Even as a Carrie Bradshaw apologist, Samantha Jones stands out to me as the scene-stealer of 'Sex and the City'. Here, I discuss what makes Samantha such a revolutionary and cherished television character.

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Some of our favourite cool, quirky and niche fashion trends of 2024.
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